More Than Smoke: The Rise of Shisha Culture in the Philippines

Today, shisha is a familiar sight in Manila's trendiest lounges and beach resorts across the country. But it wasn't always this way. As the first major supplier of premium shisha since 2003, Shisha-Zone has had a front-row seat to the incredible evolution of hookah culture in the Philippines.

The Early Days (Early 2000s)

In the early 2000s, shisha was a niche interest, mostly found in a handful of Middle Eastern restaurants in Manila. The available products were often limited and of inconsistent quality. Recognizing the potential, Shisha-Zone was founded to bring authentic, high-quality hookahs and world-class tobacco brands like Al Fakher to the Filipino market for the first time on a commercial scale.

The Boom in Nightlife and Hospitality (2010s)

The 2010s saw an explosion in the Philippines' hospitality and nightlife scene. As luxury hotels and trendy bars looked for unique offerings to attract a sophisticated clientele, shisha found its moment. It became a symbol of social relaxation—a perfect activity for groups to share while enjoying conversations. We became the trusted partner for venues that wanted to offer an authentic and premium shisha service, establishing the standards for quality that are still followed today.

The Modern Era: A Diverse and Educated Community

Today, the shisha community in the Philippines is more diverse and knowledgeable than ever. Enthusiasts are no longer just asking for 'shisha'; they're asking for specific brands like Tangiers, discussing packing methods, and investing in high-end equipment. Social media and online forums have connected smokers across the islands, creating a vibrant subculture.

What the Future Holds

We believe the future of shisha in the Philippines is bright. The focus will continue to shift towards premium, artisanal products and a deeper appreciation for the craft. From the bustling lounges of BGC to the serene beaches of Palawan, shisha has become an integral part of the Filipino social experience, and we are proud to have been there since the beginning.